Research First Look: Planning Practices in Incentive Compensation and Sales Quota Management

September 27, 2023 | 2:00 PM - 3:00 PM Eastern US Time | Open session | Webcast

Previous SMA research shows that management considers sales compensation and quota development among the planning activities most important to sales force success. Newly completed research reviewed in this webcast examines the practices that differentiate firms effective in incentive compensation and sales quota related planning, and the activities, timelines, and capabilities that distinguish their efforts. The research also:

  • Quantifies the business value of effective planning by correlating specific planning activities with planning effectiveness and with firm sales productivity.
  • Identifies emerging trends in planning practice.
  • Establishes a framework for prioritizing improvement efforts in sales compensation and quota related planning.

This session is open to Sales Management Association members at the Associate, Individual, or Corporate level. To become an Associate member at no cost, participate in this research by taking the research survey.

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