Research First Look: The Impact of Culture on Sales Force Productivity

January 18, 2023 | 2:00 PM - 3:00 PM Eastern US Time | Webcast

Sales organizations are often distinguished by culture – the unique set of values, traits, and characteristics that seem to define their salespeople and approach to selling. This webcast showcases results from recently concluded research investigating the impact of culture on sales organization effectiveness. It focuses on how companies value sales culture, their approaches to defining or influencing it, and the most effective approaches to cultivating and sustaining beneficial sales culture. The research also seeks to quantify the relationship between sales organization effectiveness and sales culture.

Research Participation

Please participate in this research now, by taking a nine minute web survey. Non-member practitioners who participate in advance will be invited to this members-only webcast, and will be upgraded to Associate membership. Participate in the research here.

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