How to Fix a Broken Sales Process

February 12, 2020 | 2:00 PM - 3:00 PM US Eastern Time | Open session | Webcast

Most sales organizations have a sales process – a sequence of activities or milestones that organize selling effort. Its purpose is to measure progress in specific sales opportunities, track and guide sales activities, sometimes even to provide a basis for forecasting results. Sales process is universally acknowledged as important by sales organizations, it most often offers little value in practice.

This webcast explores why, and offers approaches for fixing ineffective sales process. Topics include:

  • Root causes for ineffective process
  • Best practice approaches to sales process design and optimization
  • Quantifying sales process effectiveness
  • Assessing approaches to monitor process health

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