Survey of Solution Providers in SPM and ICM

24 September 2019


This survey was designed to gather feedback from current clients of incentive compensation management (ICM) systems and sales performance management (SPM) systems. The survey identifies key issues related to these solutions’ offerings, capabilities, and effectiveness, based on feedback from practitioner users of these systems.

Condition of Participation

Research participants are asked to complete an online survey lasting approximately 12 minutes, and may optionally elect to participate in a brief telephone follow-up interview.

Participation Eligibility

The study is open to management practitioners responsible for developing, supporting, or managing a sales force. Target participants are involved in incentive compensation design, planning, or administration, or the planning and administration of sales territories, quotas, or performance reporting.

Benefits of Participation

Participating in the survey provides insight valuable to fellow practitioners and professional peers. Additionally, each respondent will have the option to request a complimentary copy of the survey findings which will be published in Q1 2020(do this by completing the request for contact information at the end of the survey).
Participants receive:
  • A copy of the findings report on this research topic
  • An invitation to a Sales Management Association webcast in which summary findings are presented to our audience, in March 2020

Research Timeline

Research closes 30 March 2020


Survey results are only reported in aggregate, and never in a way that would compromise the identity of any single respondent. All individual respondent data are treated with strict confidentiality, and will not be distributed.

Research Underwriting

This research is made possible in part through the underwriting support of OpenSymmetry.

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