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Improving Return on Sales Technology Investments

Session Description

11:40 am to 12:30 pm / Tue 7 Jun

Location: Bayou City Room

Sales technology is a growing and increasingly strategic investment for sales forces. But most firms fail to realize satisfactory levels of either adoption or return on their sales tech investments. This session draws upon recent Sales Management Association research on technology ROI calculation practices, and their prioritized importance, accuracy, and prevalence of use. Best practice approaches and common frameworks for measuring and realizing technology investment return are presented.

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