RevOps: Best Practice, Emerging Trends

An emergent function of the subscription economy, Revenue Operations (RevOps) departments are integrating approaches to three often siloed, customer facing functions: demand generation, customer acquisition, and customer adoption and retention (or “customer success”). RevOps has two earmarks of a management fad: a rebadging of old concepts, and a commercial class of evangelical boosters, each with their own RevOps department willing to speed your embrace of their RevOps solutions.

That said, RevOps is creating significant value for many firms, and advancing sales and marketing practice in meaningful ways. In this session, we pierce the veil of hype surrounding RevOps to examine its most meaningful contributions, best practices, and emerging ideas. We also discuss its limitations and chief criticisms, and arrive at a set of recommendations for firms on what aspects of revenue operations may represent improvement opportunities.

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