The Premiere Conference for Sales Force Effectiveness

Our target customers and target markets are here – multibillion dollar global organizations represented by directors and vice presidents. They’re attending our sessions and asking good questions, and they’re very curious about how we can help them. The return on investment being here at the SMA conference is invaluable.

The session on forecasting was especially helpful, it was very hands on and we gleaned a lot of insight into our own approach. Also the sales coaching session was really helpful for rolling out our own program.

Many of the attendees have a common set of challenges – across industries and across geographies. This has been really good validation for us.

This morning’s panel was very powerful. Industry experts really brought to my attention to the things that we’re struggling with, and some key solutions that we can apply.

I look forward to coming back to this conference every year. The presentations are fantastic, very focused. The conversations that occurred after the presentations are just as valuable. People really open up with how they’re solving problems, and are quick to help others with their own challenges.

What attracted me to this conference were the analytics-focused sessions, and the emphasis on leveraging analytics to enable and empower sales. I got the most value from the session presented by [company name redacted] that showcased their approach to implementing analytics.

What I find valuable about this conference is not just the content, presented by some really excellent thought leaders, but the mix of the people that attend. It’s not the largest event, but it has some of the very best attendees and it’s one of the few places bringing together true sales leaders.

I’m taking away a handful of great insights on how to measure and manage sales performance, without over engineering things. I intend to bring a lot of what I learned back to the office.