The Premiere Conference for Sales Force Effectiveness

SFPC 2024

Sales Force Productivity Conference

This year’s Sales Force Productivity Conference will be Sales Management Association’s 11th conference. The conference is hosted by Emory University’s Goizueta Business School in Atlanta, 12-13 March 2024.



Previous Sessions

HIGHLIGHTS-Implementing World Class Sales Leadership Development at Johnson Controls

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Hear what past attendees are saying

about the Sales Force Productivity Conference

Our target customers and target markets are here – multibillion dollar global organizations represented by directors and vice presidents. They’re attending our sessions and asking good questions, and they’re very curious about how we can help them. The return on investment being here at the SMA conference is invaluable.


VantagePoint Performance

The session on forecasting was especially helpful, it was very hands on and we gleaned a lot of insight into our own approach. Also the sales coaching session was really helpful for rolling out our own program.

Sales Operations Manager

Kelley Blue Book

Many of the attendees have a common set of challenges – across industries and across geographies. This has been really good validation for us.

Head of Data Science & Artificial Intelligence


This morning’s panel was very powerful. Industry experts really brought to my attention to the things that we’re struggling with, and some key solutions that we can apply.

Director, Sales Operations


I look forward to coming back to this conference every year. The presentations are fantastic, very focused. The conversations that occurred after the presentations are just as valuable. People really open up with how they’re solving problems, and are quick to help others with their own challenges.

Vice President


What attracted me to this conference were the analytics-focused sessions, and the emphasis on leveraging analytics to enable and empower sales. I got the most value from the session presented by [company name redacted] that showcased their approach to implementing analytics.

Manager Sales Solutions


What I find valuable about this conference is not just the content, presented by some really excellent thought leaders, but the mix of the people that attend. It’s not the largest event, but it has some of the very best attendees and it’s one of the few places bringing together true sales leaders.

Chief Research Officer

Miller Heiman Group Korn Ferry

I’m taking away a handful of great insights on how to measure and manage sales performance, without over engineering things. I intend to bring a lot of what I learned back to the office.

Senior Manager, Product Marketing & Sales Strategy

Register to attend Sales Force Productivity Conference 2022

Your registration includes access to all conference events and networking.

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Workshops, Panels, and Keynotes