SFPC Atlanta 2024

Sales Management Association is pleased to announce the 2024 Sales Force Productivity Conference. Our host for the event is the Goizueta Business School at Emory University in Atlanta. Join us 12-13 March 2024.

SMA’s Sales Force Productivity Conference is the premiere education and networking event for thought leaders and senior executives in sales leadership, sales effectiveness, sales enablement, sales operations, revenue operations, and commercial excellence. Be part of this elite leadership gathering discussing the latest best practices and trends. The conference features keynotes, workshops, panels, networking and more.

 

CONFERENCE SCHEDULE

Here are some of the sessions you'll attend

9:00 am / Wed 13 Mar

Transforming the Sales Force

Few functions within the firm confront as much change as sales organizations. In the past five years, they’ve adapted to a global pandemic, then an uneven return to normalcy; they’ve been whipsawed by sudden spikes in demand and product supply, uncertain labor markets and worker shortages, and the introduction of new generative AI tools, technology...
8:45 am / Tue 12 Mar

Sales Leadership’s New Priorities

Sales leaders are adapting to an unprecedented amount of uncertainty, disruption, and change. Consider just the past five years – a period which saw sales forces roiled by the abrupt onset of a global pandemic, and then an uncertain recovery with accompanying swings in demand, supply shortages, and financial markets. Compounding these challenges: an uncertain...
2:35 pm / Tue 12 Mar

Bold Futures in Sales Technology

Technology has profoundly changed the sales function over the past four decades, but many observers believe the most substantial technology-driven impact is currently on our doorstep, in the form of generative AI. Experience has shown that sales organizations are more likely to integrate technology into adapted sales roles, rather than replace sales workers wholesale with...
11:30 am / Tue 12 Mar

Competing on Sales Talent

Sales organizations in many sectors are suddenly finding salesperson hiring and retention more difficult. This seems to be due in part to one of the pandemic’s enduring impacts: redrawn expectations of employers from many workers. These changing expectations are amplified by the workforce’s younger-skewing demographics, and its shrinking supply. In a sellers’ labor market, sales...

Click here for complete sessions list

Meet our speakers

25+ Thought Leaders

Hear leading academics, practitioners, and thought leaders in the field of sales force effectiveness

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Jagdish N. Sheth

Charles H. Kellstadt Chaired Professor of Marketing at Goizueta Business School, Emory University

Nakeya Shelton

President, Enterprise Sales at UPS

Jason Jordan

Author and Sales Management Expert

John Chaffin

Senior Vice President of Sales and Performance Management at Cox Automotive

Sandy Jap

Sarah Beth Brown Endowed Professor of Marketing at the Goizueta Business School, Emory University

Benn Konsynski

George S. Craft Distinguished University Professor of Information Systems and Operations Management at the Goizueta Business School, Emory University

Jagdish N. Sheth

Charles H. Kellstadt Chaired Professor of Marketing at Goizueta Business School, Emory University

Jagdish N. Sheth

Charles H. Kellstadt Chaired Professor of Marketing at Goizueta Business School, Emory University

Nakeya Shelton

President, Enterprise Sales at UPS

Jason Jordan

Author and Sales Management Expert

John Chaffin

Senior Vice President of Sales and Performance Management at Cox Automotive

Sandy Jap

Sarah Beth Brown Endowed Professor of Marketing at the Goizueta Business School, Emory University

Benn Konsynski

George S. Craft Distinguished University Professor of Information Systems and Operations Management at the Goizueta Business School, Emory University

attending companies

You'll be in great company! Past attendees include:

PAST CONFERENCES

Take a Look at Past Conferences

Videos
  • Archived Sessions
  • What Attendees Say
“Implementing World Class Sales Leadership Development at Johnson Controls,” presented by Adrian Voorkamp. Excerpted highlight from 2019 SFPC.
“Putting Culture at the Center of a Sales Force Reorganization at Boehringer Ingelheim Animal Health,” presented by Andy Williams. Excerpted highlight from 2018 SFPC.
“Building a High Performing Sales Operations Function,” (Keynote Panel). Excerpted highlight from 2017 SFPC.

Testimonials

Hear what past attendees are saying

about the Sales Force Productivity Conference

Our target customers and target markets are here – multibillion dollar global organizations represented by directors and vice presidents. They’re attending our sessions and asking good questions, and they’re very curious about how we can help them. The return on investment being here at the SMA conference is invaluable.

COO

VantagePoint Performance

The session on forecasting was especially helpful, it was very hands on and we gleaned a lot of insight into our own approach. Also the sales coaching session was really helpful for rolling out our own program.

Sales Operations Manager

Kelley Blue Book

Many of the attendees have a common set of challenges – across industries and across geographies. This has been really good validation for us.

Head of Data Science & Artificial Intelligence

Vodafone

This morning’s panel was very powerful. Industry experts really brought to my attention to the things that we’re struggling with, and some key solutions that we can apply.

Director, Sales Operations

Medtronic

I look forward to coming back to this conference every year. The presentations are fantastic, very focused. The conversations that occurred after the presentations are just as valuable. People really open up with how they’re solving problems, and are quick to help others with their own challenges.

Vice President

Xactly

What attracted me to this conference were the analytics-focused sessions, and the emphasis on leveraging analytics to enable and empower sales. I got the most value from the session presented by [company name redacted] that showcased their approach to implementing analytics.

Manager Sales Solutions

FedEx

What I find valuable about this conference is not just the content, presented by some really excellent thought leaders, but the mix of the people that attend. It’s not the largest event, but it has some of the very best attendees and it’s one of the few places bringing together true sales leaders.

Chief Research Officer

Miller Heiman Group Korn Ferry

I’m taking away a handful of great insights on how to measure and manage sales performance, without over engineering things. I intend to bring a lot of what I learned back to the office.

Senior Manager, Product Marketing & Sales Strategy

Cars.com

This year's sponsors

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FAQ

Answers to Frequently Asked Questions

  • Are discounts available for multiple attendees?

    Free and discounted registrations are available for corporate members. Multiple registration discounts may be available to non-members, based on availability. To inquire, send us a note at support@salesmanagement.org.

  • Do full members receive discounts on conference registration?

    Yes, full members in the Sales Management Association receive discounted conference registration rates. Associate members' conference registration is discounted by US$100.00. Individual members' conference registrations are discounted US$200.00. Corporate members receive one free conference registration, and US$200.0 off each subsequent registration. If your member discount isn't automatically applied after logging in, please contact us directly at support@salesmanagement.org and we will facilitate your discounted registration.

  • Why don't I see my member discount reflected in the registration price?

    Our conference website launched without the full registration functionality, including automatically applied member discounts. Please contact us directly at support@salesmanagement.org and we will register you at the member discount.

  • Are any meals included with registration?

    Breakfast and lunch will be provided on both days of the conference, 7-8 December.

  • Is there a recommended hotel?

    We're working on a recommended hotel list and will post that on the site soon.

#SFPC in numbers

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15+

Workshops, Panels, and Keynotes

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20+

Speakers

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120+

Companies