SFE Conference Atlanta 2023
Sales Management Association is pleased to announce the 2023 Sales Force Effectiveness Conference. Our host for the event is the Goizueta Business School at Emory University in Atlanta. Join us 7-8 December 2023.
SMA’s Sales Force Effectiveness Conference is the premiere education and networking event for thought leaders and senior executives in sales leadership, sales effectiveness, sales enablement, sales operations, revenue operations, and commercial excellence. Be part of this elite leadership gathering discussing the latest best practices and trends. The conference features keynotes, workshops, panels, networking and more.
CONFERENCE SCHEDULE
Here are some of the sessions you'll attend
Transforming the Sales Force
Few functions within the firm confront as much change as sales organizations. In the past five years, they’ve adapted to a global pandemic, then an uneven return to normalcy; they’ve been whipsawed by sudden spikes in demand and product supply, uncertain labor markets and worker shortages, and the introduction of new generative AI tools, technology...Sales Leadership’s New Priorities
Sales leaders are adapting to an unprecedented amount of uncertainty, disruption, and change. Consider just the past five years – a period which saw sales forces roiled by the abrupt onset of a global pandemic, and then an uncertain recovery with accompanying swings in demand, supply shortages, and financial markets. Compounding these challenges: an uncertain...
Bold Futures in Sales Technology
Technology has profoundly changed the sales function over the past four decades, but many observers believe the most substantial technology-driven impact is currently on our doorstep, in the form of generative AI. Experience has shown that sales organizations are more likely to integrate technology into adapted sales roles, rather than replace sales workers wholesale with...Competing on Sales Talent
Sales organizations in many sectors are suddenly finding salesperson hiring and retention more difficult. This seems to be due in part to one of the pandemic’s enduring impacts: redrawn expectations of employers from many workers. These changing expectations are amplified by the workforce’s younger-skewing demographics, and its shrinking supply. In a sellers’ labor market, sales...Meet our speakers
25+ Thought Leaders
Hear leading academics, practitioners, and thought leaders in the field of sales force effectiveness
See all speakers
Jagdish N. Sheth
Charles H. Kellstadt Chaired Professor of Marketing at Goizueta Business School, Emory University
Nakeya Shelton
President, Enterprise Sales at UPS
Jason Jordan
Author and Sales Management Expert
John Chaffin
Senior Vice President of Sales and Performance Management at Cox Automotive
Sandy Jap
Sarah Beth Brown Endowed Professor of Marketing at the Goizueta Business School, Emory University
Benn Konsynski
George S. Craft Distinguished University Professor of Information Systems and Operations Management at the Goizueta Business School, Emory University
Jagdish N. Sheth
Charles H. Kellstadt Chaired Professor of Marketing at Goizueta Business School, Emory University
Jagdish N. Sheth
Charles H. Kellstadt Chaired Professor of Marketing at Goizueta Business School, Emory University
Nakeya Shelton
President, Enterprise Sales at UPS
Jason Jordan
Author and Sales Management Expert
John Chaffin
Senior Vice President of Sales and Performance Management at Cox Automotive
Sandy Jap
Sarah Beth Brown Endowed Professor of Marketing at the Goizueta Business School, Emory University
Benn Konsynski
George S. Craft Distinguished University Professor of Information Systems and Operations Management at the Goizueta Business School, Emory University
attending companies
You'll be in great company! Past attendees include:
PAST CONFERENCES
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Testimonials
Hear what past attendees are saying
about the Sales Force Productivity Conference
Our target customers and target markets are here – multibillion dollar global organizations represented by directors and vice presidents. They’re attending our sessions and asking good questions, and they’re very curious about how we can help them. The return on investment being here at the SMA conference is invaluable.
The session on forecasting was especially helpful, it was very hands on and we gleaned a lot of insight into our own approach. Also the sales coaching session was really helpful for rolling out our own program.
Many of the attendees have a common set of challenges – across industries and across geographies. This has been really good validation for us.
This morning’s panel was very powerful. Industry experts really brought to my attention to the things that we’re struggling with, and some key solutions that we can apply.
I look forward to coming back to this conference every year. The presentations are fantastic, very focused. The conversations that occurred after the presentations are just as valuable. People really open up with how they’re solving problems, and are quick to help others with their own challenges.
What attracted me to this conference were the analytics-focused sessions, and the emphasis on leveraging analytics to enable and empower sales. I got the most value from the session presented by [company name redacted] that showcased their approach to implementing analytics.
What I find valuable about this conference is not just the content, presented by some really excellent thought leaders, but the mix of the people that attend. It’s not the largest event, but it has some of the very best attendees and it’s one of the few places bringing together true sales leaders.
I’m taking away a handful of great insights on how to measure and manage sales performance, without over engineering things. I intend to bring a lot of what I learned back to the office.
#SFEC in numbers
15+
Workshops, Panels, and Keynotes
20+
Speakers
120+
Companies