SMA’s Sales Force Productivity Conference is the premiere education and networking event for thought leaders and senior practitioners in sales leadership, sales effectiveness, sales enablement, and commercial excellence. Join hundreds of senior-level practitioners and thought leaders discussing the latest best practices and trends. The conference features keynotes, workshops, panels, networking and more.
Hear leading academics, practitioners, and thought leaders in the field of sales force effectivenessSee all speakers
Professor, C.T. Bauer Chair in Marketing at University of Houston
Our target customers and target markets are here – multibillion dollar global organizations represented by directors and vice presidents. They’re attending our sessions and asking good questions, and they’re very curious about how we can help them. The return on investment being here at the SMA conference is invaluable.
The session on forecasting was especially helpful, it was very hands on and we gleaned a lot of insight into our own approach. Also the sales coaching session was really helpful for rolling out our own program.
Many of the attendees have a common set of challenges – across industries and across geographies. This has been really good validation for us.
This morning’s panel was very powerful. Industry experts really brought to my attention to the things that we’re struggling with, and some key solutions that we can apply.
I look forward to coming back to this conference every year. The presentations are fantastic, very focused. The conversations that occurred after the presentations are just as valuable. People really open up with how they’re solving problems, and are quick to help others with their own challenges.
What attracted me to this conference were the analytics-focused sessions, and the emphasis on leveraging analytics to enable and empower sales. I got the most value from the session presented by [company name redacted] that showcased their approach to implementing analytics.
What I find valuable about this conference is not just the content, presented by some really excellent thought leaders, but the mix of the people that attend. It’s not the largest event, but it has some of the very best attendees and it’s one of the few places bringing together true sales leaders.
I’m taking away a handful of great insights on how to measure and manage sales performance, without over engineering things. I intend to bring a lot of what I learned back to the office.
Yes, We offer significant discounts on multiple registrations. Upon registering your second or third attendee, your total registration expense is discounted 10%. Upon registering your fourth or fifth attendee, your total registration expense is discounted 20% (this provides a free fifth registration if you register four). Additional discounts are available for larger groups. To register multiple attendees, contact us at firstname.lastname@example.org and we will provide assistance with your group registration.
Yes, full members in the Sales Management Association receive discounted conference registration rates. Associate members' conference registration is discounted by US$100.00. Individual members' conference registrations are discounted US$200.00. Corporate members receive one free conference registration. Our conference website launched without the member discounting functionality. If your member discount isn't automatically applied after logging in, please contact us directly at email@example.com and we will register you at the member discount.
Our conference website launched without the full registration functionality, including automatically applied member discounts. Please contact us directly at firstname.lastname@example.org and we will register you at the member discount.
Our event will follow Texas State public health guidelines. We encourage vaccinations for all attendees, and will make spaced seating available in all event spaces for those wishing to maintain social distance from other attendees. Attendees should feel comfortable wearing a mask should they wish to do so, but masks will not be required. Should new public health circumstances necessitate a change in our social distancing and health precautions, we will alert all registered attendees in advance, and offer a full refund to those electing to not attend.
Breakfast and lunch will be provided on both days of the conference, 7-8 June.
There is one hotel with very limited availability on campus (Hilton University of Houston). Other recommended hotels are located between two and five miles away. For your convenience, we've created a list of suggested hotels here: Hotel Recommendations
Workshops, Panels, and Keynotes