SFPC Houston 2022

Sales Management Association is pleased to resume in-person events with the debut of a spring edition of Sales Force Productivity Conference. Our host for the event is the Bauer College of Business’s Sales Excellence Institute at The University of Houston. Join us 7-8 June 2022.

SMA’s Sales Force Productivity Conference is the premiere education and networking event for thought leaders and senior practitioners in sales leadership, sales effectiveness, sales enablement, and commercial excellence. Join hundreds of senior-level practitioners and thought leaders discussing the latest best practices and trends. The conference features keynotes, workshops, panels, networking and more.

 

CONFERENCE SCHEDULE

Here are some of the sessions you'll attend

4:00 pm / Tue 7 Jun

Symposium on Corporate Sales Force Effectiveness

This session advances a framework for reconsidering the corporate SFE function’s purpose and impact. It presents emerging practices and trends indicative of the sales function’s rapidly changing operating context. Session presenters make the case for establishing (or reestablishing) a new corporate charter for corporate SFE, as a way of incorporating best practices and optimal impact....
9:10 am / Tue 7 Jun

Kicking Sales Coaching Up a Notch: Five Things Leaders Can Do

Research shows effective sales coaching has a dramatic impact on overall performance. It raises the percentage of successful salespeople in the sales force, enhances salesperson engagement and retention, and improves overall sales productivity. But many firms do not coach salespeople enough – and when they do, do not coach well. In this presentation Factor 8...
8:35 am / Tue 7 Jun

Using Sales Incentives for Growth

Sales incentives are an essential tool for shaping salesperson priorities and directing desired salesperson behavior, but incorrectly applied incentives can undermine firm strategy and work against the sales force’s long term success. Firms often realize this when using incentives to stimulate growth. In this session, professor Michael Ahearne offers research based insights into why growth...

Click here for complete sessions list

Meet our speakers

25+ Thought Leaders

Hear leading academics, practitioners, and thought leaders in the field of sales force effectiveness

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Michael Ahearne

Professor, C.T. Bauer Chair in Marketing at University of Houston

Margaret Piekarski

Senior Director of Training at HeartFlow

Bhushan Ekbote

Head of Global Sales Operations at Jeeves

Kelechi Ridgley

Senior Director, Solutions Engineering at Consolidated Communications

Adrian Voorkamp

Director of learning deployment for Johnson Controls

Linda Maxwell

CEO at Business Efficacy

Michael Ahearne

Professor, C.T. Bauer Chair in Marketing at University of Houston

Michael Ahearne

Professor, C.T. Bauer Chair in Marketing at University of Houston

Margaret Piekarski

Senior Director of Training at HeartFlow

Bhushan Ekbote

Head of Global Sales Operations at Jeeves

Kelechi Ridgley

Senior Director, Solutions Engineering at Consolidated Communications

Adrian Voorkamp

Director of learning deployment for Johnson Controls

Linda Maxwell

CEO at Business Efficacy

attending companies

You'll be in great company! Past attendees include:

PAST CONFERENCES

Take a Look at Past Conferences

Videos
  • Archived Sessions
  • What Attendees Say
“Implementing World Class Sales Leadership Development at Johnson Controls,” presented by Adrian Voorkamp. Excerpted highlight from 2019 SFPC.
“Putting Culture at the Center of a Sales Force Reorganization at Boehringer Ingelheim Animal Health,” presented by Andy Williams. Excerpted highlight from 2018 SFPC.
“Building a High Performing Sales Operations Function,” (Keynote Panel). Excerpted highlight from 2017 SFPC.

Testimonials

Hear what past attendees are saying

about the Sales Force Productivity Conference

Our target customers and target markets are here – multibillion dollar global organizations represented by directors and vice presidents. They’re attending our sessions and asking good questions, and they’re very curious about how we can help them. The return on investment being here at the SMA conference is invaluable.

COO

VantagePoint Performance

The session on forecasting was especially helpful, it was very hands on and we gleaned a lot of insight into our own approach. Also the sales coaching session was really helpful for rolling out our own program.

Sales Operations Manager

Kelley Blue Book

Many of the attendees have a common set of challenges – across industries and across geographies. This has been really good validation for us.

Head of Data Science & Artificial Intelligence

Vodafone

This morning’s panel was very powerful. Industry experts really brought to my attention to the things that we’re struggling with, and some key solutions that we can apply.

Director, Sales Operations

Medtronic

I look forward to coming back to this conference every year. The presentations are fantastic, very focused. The conversations that occurred after the presentations are just as valuable. People really open up with how they’re solving problems, and are quick to help others with their own challenges.

Vice President

Xactly

What attracted me to this conference were the analytics-focused sessions, and the emphasis on leveraging analytics to enable and empower sales. I got the most value from the session presented by [company name redacted] that showcased their approach to implementing analytics.

Manager Sales Solutions

FedEx

What I find valuable about this conference is not just the content, presented by some really excellent thought leaders, but the mix of the people that attend. It’s not the largest event, but it has some of the very best attendees and it’s one of the few places bringing together true sales leaders.

Chief Research Officer

Miller Heiman Group Korn Ferry

I’m taking away a handful of great insights on how to measure and manage sales performance, without over engineering things. I intend to bring a lot of what I learned back to the office.

Senior Manager, Product Marketing & Sales Strategy

Cars.com

This year's sponsors

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FAQ

Answers to Frequently Asked Questions

  • Are discounts available for multiple attendees?

    Yes, We offer significant discounts on multiple registrations. Upon registering your second or third attendee, your total registration expense is discounted 10%. Upon registering your fourth or fifth attendee, your total registration expense is discounted 20% (this provides a free fifth registration if you register four). Additional discounts are available for larger groups. To register multiple attendees, contact us at support@salesmanagement.org and we will provide assistance with your group registration.

  • Do full members receive discounts on conference registration?

    Yes, full members in the Sales Management Association receive discounted conference registration rates. Associate members' conference registration is discounted by US$100.00. Individual members' conference registrations are discounted US$200.00. Corporate members receive one free conference registration. Our conference website launched without the member discounting functionality. If your member discount isn't automatically applied after logging in, please contact us directly at support@salesmanagement.org and we will register you at the member discount.

  • Why don't I see my member discount reflected in the registration price?

    Our conference website launched without the full registration functionality, including automatically applied member discounts. Please contact us directly at support@salesmanagement.org and we will register you at the member discount.

  • What social distancing and public health precautions will be taken at the event?

    Our event will follow Texas State public health guidelines. We encourage vaccinations for all attendees, and will make spaced seating available in all event spaces for those wishing to maintain social distance from other attendees. Attendees should feel comfortable wearing a mask should they wish to do so, but masks will not be required. Should new public health circumstances necessitate a change in our social distancing and health precautions, we will alert all registered attendees in advance, and offer a full refund to those electing to not attend.

  • Are any meals included with registration?

    Breakfast and lunch will be provided on both days of the conference, 7-8 June.

  • Is there a recommended hotel?

    There is one hotel with very limited availability on campus (Hilton University of Houston). Other recommended hotels are located between two and five miles away. For your convenience, we've created a list of suggested hotels here: Hotel Recommendations

#SFPC in numbers

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25+

Workshops, Panels, and Keynotes

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35+

Speakers

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200+

Companies