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Meet Bob Sanders

Bob Sanders

CEO of Axiom Sales Kinetics

speaker Profile

About Bob Sanders

Bob Sanders is chief operating officer at Axiom Sales Kinetics, a provider of sales force effectiveness solutions and services. Bob recently returned to Axiom after serving as chief operating officer at Reflect Systems, a digital signage software provider he joined in 2018 as executive vice president of sales. Under Bob’s leadership, Reflect System’s recurring revenue doubled and the firm was acquired by Creative Realities, Inc.

As CEO of Axiom (then known as AXIOM Sales Force Development) from 2009 to 2018, Bob was a frequent and highly rated presenter to Sales Management Association audiences. His areas of thought leadership include sales coaching effectiveness, management development, sales training, and sales process optimization.

Previously, Bob ran the global sales organization at technology startup Ortiva Wireless from 2006 to 2009.

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