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Meet Colin Wong

Colin Wong

Sales Performance Management Expert

Speaker Profile

About Colin Wong

Colin Wong is an expert in incentive compensation and sales performance management technology. He has deep experience in financial services and banking, and has held a range of leadership roles in sales force effectiveness, incentive management, sales management, and customer experience at M&T Bank, Bank of America, SunTrust, and Citizens Bank.

Since leaving banking he has worked in the technology sector, as general manager of the financial services vertical market for Varicent, and as head of industry solutions and partnerships for Blue Horizons Group, a provider of advisory and implementation services for incentive compensation and sales performance management solutions.

This Year's Sessions

3:30 pm / Tue 12 Mar

The Changing Role of Incentives in Sales Performance Management

Sales compensation represents the largest single marketing investment made by business-to-business firms, and a notoriously difficult challenge for many. In this session, presenters explore the essential elements of effective incentive compensation strategies for sales organizations. They provide insights into managing global sales incentives, the information flows critical to sales performance management, and the emerging practices...

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