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Meet Mark Rajewski

Mark Rajewski

Chief Collaboration Officer at The Coca-Cola Company

Speaker Profile

About Mark Rajewski

Mark Rajewski is one of the builders and chief advocates of customer value creation in The Coca-Cola Company.

In 2015, he was part of the small team who operationalized Coca-Cola’s value creation process, CBP or Collaborative Business Planning. CBP was born out The Company’s need to rethink how customers define value. It has been lauded externally and internally for its focus on growth and customer back thinking.

Mark brings an intimate knowledge of this value creation process and its tools. His work includes

  • Leading capability development in customer value creation with 600+ Coca-Cola North America associates with responsibilities that range from global to regional accounts.
  • Being tapped by Coca-Cola businesses in China, Philippines, Japan, Canada, and Mexico to help shift sales organizations toward more value creation.
  • Firsthand experiences of guiding complex relationships on the adoption and application of CBP.

Mark has brought his own flair by incorporating human centered design methods for discovery and problem solving. He has orchestrated sessions that ranged from international and regional retailers to a global QSR and a premium sports car manufacturer.
Mark holds a B.S. in Business Administration from The Citadel and an MBA with an International concentration from Emory University’s Goizueta Business School.

Living in Atlanta, Mark enjoys food inspired evenings with his family, a good travel adventure with his spouse, and long mountain rides on his BMW motorcycle.

This Year's Sessions

9:00 am / Wed 13 Mar

Collaborative Business Planning: The Coca-Cola Company’s Innovation in Sales Effectiveness

Sales forces often struggle to align their objectives with demonstrable value creation from customers’ perspective. This challenge is acute in key and strategic customer accounts, where misaligned objectives or weak account plans can disrupt substantial revenue streams. Since 2015, The Coca-Cola Company has been attacking this challenge with investments in an innovative planning capability led...

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