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Meet Linda Maxwell

Linda Maxwell

CEO at Business Efficacy

speaker Profile

About Linda Maxwell

Linda Maxwell is CEO and co-founder of Business Efficacy, a consulting practice specializing in sales manager enablement in business-to-business sales organizations of all sizes. For the past 20 years Linda has led the design and delivery of Business Efficacy’s sales management tools, processes and development services.

This Year's Sessions

10:40 am / Tue 7 Jun

Powering Up a Performance Culture in Today’s World

Execution, urgency, and accountability are often stressed in results-focused sales organizations. But managers today may be more reluctant to lean into these traditional aspects of performance culture. The Great Resignation and a highly competitive labor market have made salesperson retention more important than ever. Add in the uncertainty surrounding return-to-office transitions, and many managers may...

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