Corporate Sales Force Effectiveness Advisory Board

About the Board

The Sales Management Association’s Corporate Sales Force Effectiveness Advisory Board directs our efforts to refine and codify SFE certification standards, advises our membership on important issues relevant to sales force effectiveness, shares best practices and key learnings from their own organizations’ SFE efforts, and assists in the launch of our SFE education and certification platform.


Ray Bonis
Head of Revenue Operations at Thryv

Natasha Collins
Head of Revenue Operations & Enablement at PayPal

Ragan Crowell
Head Global Sales Training at Schlumberger

Bhushan Ekbote
Head of Global Sales Operations at Jeeves


Paul Helmore
Executive Vice President Sales at Wood Mackenzie

Kiki Katz
RVP, US & Canada at W.W. Grainger aaaaaaaaaaaaaaaaaaaaaaaaaaa

Erin O’Leary
Revenue Operations and Enablement at Bottomline Technologies


Jesse Sladek
Chief of staff, Global Customer Operations at TIBCO

Adrian Voorkamp
Director, Learning Deployment – North America

Randy Webb
Senior Professor of Practice and Executive Director Stephen Stagner Sales Excellence Institute Houston at University of Houston







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