About our Underwriters

The Sales Management Association’s underwriters provide financial, content, or media support to our global community of sales leadership and support professionals.

Become an Underwriter

Become an underwriter and support the only global, cross-industry association focused on sales management and sales operations. Request additional information about underwriting programs by emailing support@salesmanagement.org.

Adaptive Insights

At Adaptive Insights, a Workday company, we’re powering a new generation of business planning. We recognize that in business, everybody plans, but traditional planning is too hard and too slow for today’s agile businesses. So, we invented the Adaptive Insights Business Planning Cloud, which enables more than 4,000 organizations around the world to transform the planning process into a strategic advantage. With powerful modeling that’s easy for everybody who plans, our Business Planning Cloud platform enables organizations of all sizes to adapt to changing business conditions with confidence and agility. Adaptive Insights is headquartered in Palo Alto, CA.


beqom enables you to take control of your sales performance and deliver on strategy with the only adaptable Sales Performance Management (SPM) cloud platform built for the enterprise. beqom scales and adapts to your needs without compromise, with a “flexibility in a framework” approach that supports your unique data model and complexity. Fully in the hands of business owners, beqom lets you react quickly to changing internal and external factors, and trust that your SPM solution will scale and flex to ensure your sales plans always align with your strategy. From sales crediting through all aspects of planning, analyzing, and managing territories, quotas, and incentive plans, beqom provides an end-to-end SPM automation solution.

Corporate Visions

Corporate Visions is a leading messaging and skills consulting and training company. Global B2B companies come to Corporate Visions when they want to develop and deliver messaging, content and skills that are research-backed and tested and proven to drive success in the most important moments in the customer lifecycle.

With products and services rooted in decision-making science not best practices Corporate Visions customers build and deliver marketing and sales conversations that address why buyers buy rather than how sellers sell. In conjunction with academic research partners, Corporate Visions develops and conducts its own original research simulations designed to answer the most critical questions buyers are asking as they make vital decisions: Why should I change? Why should I pick you? Why should I buy now, not later? Why should I stay with you? Why should I do more with you?

With research informing methodology, Corporate Visions excels at helping clients:

  • Create Value by breaking through status quo bias and differentiating your solutions from competitors
  • Elevate Value by building a more effective business case to justify executive decisions
  • Capture Value by maximizing the profitability of each deal as well as customer lifetime value


Highspot helps sales teams increase conversion rates and generate more revenue faster. From sales content management to pitching and analytics, the Highspot platform delivers enterprise-ready features and platform integrations in a modern design that sales reps love. Using Highspot, sales teams are able to stay connected to the best-performing content for each opportunity, customize and optimize their content, and more effectively engage with customers and prospects. With nearly 90% average monthly recurring usage, Highspot is delivering on the promise of sales enablement.


Lucidchart is the essential visual productivity platform that enables sales orgs to deliver clarity at every stage of the sales cycle. With this intuitive, cloud-based solution, sales teams can work visually and collaborate in real time while building account maps, proposals, sales process flows, and more. Lucidchart is utilized in over 180 countries by more than 15 million users, from sales managers forecasting pipeline to sales engineers demonstrating ROI. 96% of the Fortune 500 use Lucidchart throughout their companies to share ideas, processes, and information. Since the Utah-based company’s founding in 2010, Lucidchart has received numerous awards for its business and workplace culture.


MindTickle offers the industry’s most comprehensive sales enablement solution for closing knowledge and skill gaps found in customer-facing teams. Organizations across a wide range of industries use MindTickle’s award-winning platform to train, coach and align their teams to make end users and their managers more effective.


NICE (Nasdaq: NICE) is the world’s leading provider of both cloud and on-premises enterprise software solutions that empower organizations to make smarter decisions based on advanced analytics of structured and unstructured data. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, are using NICE solutions.

NICE Sales Performance Management (SPM) helps large organizations manage sales compensation to improve sales performance. NICE SPM handles complex incentive compensation management needs, automates sales operation processes, manages territories and quotas, and delivers sales performance analytics.


OpenSymmetry is a global consulting company that specializes in the planning, implementation and management of sales performance management (SPM) solutions supported by the industry’s leading technology suppliers. Since 2004, OpenSymmetry has enabled its customers, ranging in size and industry, to achieve greater operational efficiency and get better sales results.

With seven consecutive years on the Inc. 5000 list of the fastest-growing private companies in America, OpenSymmetry has successfully delivered over 1,500 projects around the world. Headquartered in Austin, Texas, with offices in the United Kingdom and India, OpenSymmetry has twice been recognized as one of Inc. Magazine’s Best Workplaces.


Qstream is the only scientifically-proven microlearning solution that makes sales people better at what they do. Bite-sized, scenario-based challenges improve sales skills and behaviors in just minutes-a-day, and identify micro-coaching opportunities for managers to know who, what and when to coach. Knowledge-intensive industries like life sciences, healthcare, financial services, and technology, and many other organizations operating in highly regulated markets trust Qstream to deliver an engaging, easy-to-use precision sales learning experience to build high performing sales teams that excel. The result? Happy customers, engaged sales teams, and improved sales performance.

SAP Sales Cloud

SAP Sales Cloud (formerly CallidusCloud) is the market leader in providing innovative cloud-based sales management solutions that span the entire lead-to-cash process. This includes commissions, territory and quota, configure price & quote (CPQ), sales automation, sales enablement, sales onboarding, sales training, and sales forecasting and pipeline management.

SAP Sales Cloud tools are designed for business users, and for quick time to value. Innovative AI and machine- learning technologies underlie the Sales Cloud, providing guided selling and automation. By improving the sales experience, SAP Sales Cloud customers are able to improve the customer experience and drive more revenue, profitably.


Showpad is the leading sales enablement platform for the modern seller. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry-leading training and coaching software and innovative content and engagement solutions. Using the most comprehensive data on successful sales interactions, Showpad fuels artificial intelligence to discover, replicate and automate what works for top performers.

Showpad serves more than 1,200 customers across the globe, including Johnson & Johnson, BASF, GE Healthcare, Fujifilm, Bridgestone, Prudential, Honeywell and Merck. Founded in 2011, the company has headquarters in Ghent and Chicago with offices in London, Munich, San Francisco and Portland.


TerrAlign is a leading provider of solutions geared towards Sales Resource Optimization (SRO). Simply stated, this is getting the most out of the sales force you have. Successful companies often are particularly proficient at achieving more with less.

The TerrAlign Group, through its software and consulting services, transforms sales forces by balancing sales, potential, or work among every territory. This territory optimization technology delivers a balanced sales force with more manageable territories, more motivated representatives, and higher sales performance.


TimeTrade helps leading brands optimize engagement through all phases of the customer relationship. TimeTrade’s intelligent appointment scheduling platform harnesses the power of artificial intelligence to improve meeting scheduling strategies through real-time customer insights and actions, producing better meetings and higher growth businesses, with TimeTrade customers outpacing their peers by nearly 3X. Tens of thousands of businesses — including leading global banks, retailers, and software companies — use TimeTrade’s Appointments-as-a-Service platform to deliver the personalized attention expected by today’s on-demand consumers.

Vantage Point Performance

Vantage Point is the leading training and development company focused exclusively on sales management. Based on the groundbreaking research in our best-selling book, Cracking the Sales Management Code, we are redefining sales management by deploying simple but powerful frameworks that finally put sales managers in control of their sales forces’ performance. We have been particularly successful in partnering with large global corporations, where we replace stale coaching models with a powerful sales management methodology. We simplify sales managers’ lives and empower them to lead by providing intuitive, straight-forward insight into the levers and pulleys that actually drive sales performance.

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