About our Underwriters

The Sales Management Association’s underwriters provide financial, content, or media support to our global community of sales leadership and support professionals.

Become an Underwriter

Become an underwriter and support the only global, cross-industry association focused on sales management and sales operations. Request additional information about underwriting programs by emailing support@salesmanagement.org.


beqom enables you to take control of your sales performance and deliver on strategy with the only adaptable Sales Performance Management (SPM) cloud platform built for the enterprise. beqom scales and adapts to your needs without compromise, with a “flexibility in a framework” approach that supports your unique data model and complexity. Fully in the hands of business owners, beqom lets you react quickly to changing internal and external factors, and trust that your SPM solution will scale and flex to ensure your sales plans always align with your strategy. From sales crediting through all aspects of planning, analyzing, and managing territories, quotas, and incentive plans, beqom provides an end-to-end SPM automation solution.


Conga is about creating and leading today’s intelligent, modern business through digital transformation. No matter the industry, technology is essential to delivering a great experience for customers, partners, and even employees. Conga technologies enable businesses of every size, across all industries around the world, to digitize the documents and contracts that make their business run. The results are yielding cost savings, higher profit margins, faster access to products and services, and an accelerated the speed of business.


Highspot helps sales teams increase conversion rates and generate more revenue faster. From sales content management to pitching and analytics, the Highspot platform delivers enterprise-ready features and platform integrations in a modern design that sales reps love. Using Highspot, sales teams are able to stay connected to the best-performing content for each opportunity, customize and optimize their content, and more effectively engage with customers and prospects. With nearly 90% average monthly recurring usage, Highspot is delivering on the promise of sales enablement.


Lucidchart is the essential visual productivity platform that enables sales orgs to deliver clarity at every stage of the sales cycle. With this intuitive, cloud-based solution, sales teams can work visually and collaborate in real time while building account maps, proposals, sales process flows, and more. Lucidchart is utilized in over 180 countries by more than 15 million users, from sales managers forecasting pipeline to sales engineers demonstrating ROI. 96% of the Fortune 500 use Lucidchart throughout their companies to share ideas, processes, and information. Since the Utah-based company’s founding in 2010, Lucidchart has received numerous awards for its business and workplace culture.


MindTickle offers the industry’s most comprehensive sales enablement solution for closing knowledge and skill gaps found in customer-facing teams. Organizations across a wide range of industries use MindTickle’s award-winning platform to train, coach and align their teams to make end users and their managers more effective.


NICE (Nasdaq: NICE) is the world’s leading provider of both cloud and on-premises enterprise software solutions that empower organizations to make smarter decisions based on advanced analytics of structured and unstructured data. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, are using NICE solutions.

NICE Sales Performance Management (SPM) helps large organizations manage sales compensation to improve sales performance. NICE SPM handles complex incentive compensation management needs, automates sales operation processes, manages territories and quotas, and delivers sales performance analytics.


OpenSymmetry is a global consulting company that specializes in the planning, implementation and management of sales performance management (SPM) solutions supported by the industry’s leading technology suppliers. Since 2004, OpenSymmetry has enabled its customers, ranging in size and industry, to achieve greater operational efficiency and get better sales results.

With seven consecutive years on the Inc. 5000 list of the fastest-growing private companies in America, OpenSymmetry has successfully delivered over 1,500 projects around the world. Headquartered in Austin, Texas, with offices in the United Kingdom and India, OpenSymmetry has twice been recognized as one of Inc. Magazine’s Best Workplaces.


Qstream is the only scientifically-proven microlearning solution that makes sales people better at what they do. Bite-sized, scenario-based challenges improve sales skills and behaviors in just minutes-a-day, and identify micro-coaching opportunities for managers to know who, what and when to coach. Knowledge-intensive industries like life sciences, healthcare, financial services, and technology, and many other organizations operating in highly regulated markets trust Qstream to deliver an engaging, easy-to-use precision sales learning experience to build high performing sales teams that excel. The result? Happy customers, engaged sales teams, and improved sales performance.

Salesforce Maps

Salesforce is the global leader in customer relationship management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, blockchain, IoT, and artificial intelligence — to connect to their customers in a whole new way. The Salesforce Customer 360 includes industry-leading apps spanning sales, service, marketing, commerce, and across every customer touchpoint.

Salesforce is headquartered in San Francisco with over 40,000 employees globally, is currently #240 out of the Fortune 500 (2019), and is publicly listed on the New York Stock Exchange as CRM (2004).

SAP Sales Cloud

SAP Sales Cloud (formerly CallidusCloud) is the market leader in providing innovative cloud-based sales management solutions that span the entire lead-to-cash process. This includes commissions, territory and quota, configure price & quote (CPQ), sales automation, sales enablement, sales onboarding, sales training, and sales forecasting and pipeline management.

SAP Sales Cloud tools are designed for business users, and for quick time to value. Innovative AI and machine- learning technologies underlie the Sales Cloud, providing guided selling and automation. By improving the sales experience, SAP Sales Cloud customers are able to improve the customer experience and drive more revenue, profitably.


Showpad is the leading sales enablement platform for the modern seller. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry-leading training and coaching software and innovative content and engagement solutions. Using the most comprehensive data on successful sales interactions, Showpad fuels artificial intelligence to discover, replicate and automate what works for top performers.

Showpad serves more than 1,200 customers across the globe, including Johnson & Johnson, BASF, GE Healthcare, Fujifilm, Bridgestone, Prudential, Honeywell and Merck. Founded in 2011, the company has headquarters in Ghent and Chicago with offices in London, Munich, San Francisco and Portland.

Vantage Point Performance

VantagePoint is the only agile sales performance company delivering diagnostic-based training and consulting solutions — all grounded in the latest academic-led, agile sales research. The VantagePoint proprietary Agile Sales & Coaching Platform includes an agile diagnostic that identifies the behaviors and unique situations your sales managers and salespeople face in the customer’s journey. Leveraging your company data, you will know the behaviors and strategies your high-performing managers and sellers use to win in each specific selling situation. With VantagePoint, you will equip all your managers and sellers to be situationally fluent, to execute each unique interaction in the buyer’s journey like your top-performers. Our mission is your performance, we are VantagePoint Performance and we are agile to the core!


Vidyard GoVideo® is the easiest way for your sales reps to record and send videos, and identify their most engaged prospects. Reps can record their own personal videos or select from a library of pre-existing content from across the organization, and send them from the tools they already use everyday. From cold prospecting to product demos, GoVideo helps sales teams generate more pipeline, qualify more opportunities, and close more deals.

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