Sales Management Association offers professional certification for leaders in sales management and sales force effectiveness.
Our certifications make use of Sales Management Association’s on demand learning content, instructor-led workshops and coursework, peer-based working sessions, and participation in conferences and online webcasts.
Participants select learning paths that fit their own career paths, learning objectives, and experience level.
Learn more about our certification programs below, or request more information.
Certified Sales Management Professional (CSMP)
Ideal for
- Mid to senior level sales managers and directors of sales with responsibility for managing salespeople.
- New or aspiring sales managers (with prerequisites) interested in in gaining foundational sales management competency.
Learning path
- Eight or more on-demand course modules (about four hours).
- Two or more instructor-led workshops (six to eight hours).
- Maintain certified status each year through participation in continuing ed-eligible peer-based working sessions, live or on demand webcasts, or additional on-demand elective course modules.
Certified Sales Operations Professional (CSOP)
Ideal for
- Mid to senior level leaders in sales effectiveness, sales operations, and revenue operations.
- New or aspiring managers in sales effectiveness, sales operations, and revenue operations (with prerequisites).
Learning path
- Ten or more on-demand course modules (about five hours).
- Three or more instructor-led workshops ((nine to 12 hours).
- Maintain certified status each year through participation in continuing ed-eligible peer-based working sessions, live or on demand webcasts, or additional on-demand elective course modules.
Executive Sales Force Leader —- Master Certification
Ideal for
- Senior-most sales executives, chief revenue officers, heads of sales.
- Senior sales leaders with sales management responsibility and/or experience managing sales managers.
- Mid-level sales managers aspiring to larger leadership roles in the sales organization.
Learning path
- An interview based assessment.
- A specialized course of study customized for individualized learning objectives.
- A project based capstone initiative.
- Participation as a thought leader and mentor in the SMA community.
- Prior CSMP certification is suggested but may be waived based on professional experience.
Sales Force Effectiveness Leader Master Certification
Ideal for
- Senior-most sales effectiveness executives, heads of sales operations, revenue operations, commercial effectiveness, sales enablement, or sales force productivity.
- Sales effectiveness leaders with responsibility for sales/revenue operations, commercial effectiveness, or sales force productivity.
Learning path
- An interview based assessment.
- A specialized course of study customized for individualized learning objectives.
- A project based capstone initiative.
- Participation as a thought leader and mentor in the SMA community.
- Prior CSOP certification is suggested but may be waived based on professional experience.
Get started now with on-demand course modules in 10 topics.
Completing on-demand learning modules earns credit toward certification. Each module includes an online knowledge check that must be passed to earn credit. On demand course modules are free for associate, individual and corporate members.*
- Sales Organization Design
- Salesperson Hiring and Selection
- Potential Estimation in B2B Markets
- Salesperson Activity, Capacity, and Workload
- Sales Job Descriptions
- Normalizing Salesperson Performance
- Sales Response Curves
- Call Scheduling and Route Planning
- Salesperson Assignments and Territory Design
- Revenue Analytics in Retention, Growth, and Churn
- Coaching Salespeople
- Sales Coaching Program Design
- Incentive Compensation Plan Design
- Managing Salesperson Performance
- Sales Process Design
- Sales Pipeline Management
Additional on demand modules are announced approximately three months before launch.
*Basic members and non-members pay a fee of US$60.00 per on demand module; fees may be credited toward a paid membership within 90 days. Alternatively, non-members may qualify for free associate membership. Learn more about associate membership.
Gain deep expertise with instructor led workshops
Our instructor led workshops are structured for four-to six hour working sessions with small class sizes. Workshops may be delivered in-person or online by SMA staff or endorsed third-party instructors.
Learners may complete most on-demand and workshop requirements in any sequence. However, some workshops specify prerequisite on demand course completion prior to attending. On demand courses are free for members at the corporate, individual, and associate level. Workshops are free to attend for corporate members, and discounted for individual and associate members.
Currently enrolling workshops:
- Salesperson Hiring and Selection | Atlanta
- Coaching Salespeople | Dallas
- Sales Coaching Program Management | Dallas
- Sales Process and Sales Pipeline Management | Denver
- Analyzing Salesperson Performance | Denver
- Principles of Incentive Compensation Design | Denver
Use this form to enroll and to sign up to receive updated information. Workshops are scheduled once a minimum cohort is enrolled.
