Sales Management Association offers professional certification for sales leaders and professionals in sales force effectiveness.
Our certifications helps high achieving leaders stand out from the crowd.
Backed by Sales Management Association — an authority on sound management practice in sales organizations, our certifications utilize on demand learning content, instructor-led workshops and coursework, peer networking, and participation in conferences and online events.
Virtual-only and hybrid options are available. Participants select learning paths that fit their own career needs, learning objectives, and experience level. Learn more about our certification programs below, or request more information.
Ideal for:
- Director of Sales Operations, Sales Operations Manager, Director/Manager of Sales Effectiveness, Director/Manager of Commercial Excellence, Director/Manager of Revenue Operations
- Vice President Sales Operations, Head of Sales Operations, VP/Head of Sales Effectiveness, VP/Head of Commercial Excellence, VP/Head of Revenue Operations (Masters level certification applies for senior leaders based qualified by experience)
- New or aspiring managers in sales effectiveness, sales operations, and revenue operations (with prerequisites).
Ideal for:
- Sales Managers, Directors of Sales, Regional Sales Heads, Team Leaders
- Vice President of Sales, Divisional Sales Heads, Regional Sales Heads, CRO/CSO (Masters level certification applies for senior leaders based qualified by experience)
- Mid to senior level leaders in sales effectiveness, sales operations, and revenue operations
- Qualified new or aspiring sales managers interested in gaining foundational sales management competency (prerequisites)
Certifications for Selling Roles
Ideal for:
- Entry level and early-career professionals focused in outbound digital selling
- Current and aspiring Business Development Representatives, Sales Development Representatives, Inside Sales Representatives