Description

Coaching salespeople is integral to the sales management role, but often misapplied bb firms or undervalued by managers. This course provides context on why many organizations find sales coaching difficult, while detailing the necessary elements for managers and firms to deliver effective salesperson coaching.

The course focuses on fundamentals essential to effective sales coaching interactions, and offers frameworks that help managers focus their sales coaching efforts for maximum impact.

Two case studies are also provided from Sales Management Association conference presentation archives.

Rolling enrollment allows learners to take this course at any time.

Course Format

This course includes a series of recorded modules delivered asynchronously and on-demand. This is a self paced short course. There is a brief knowledge check.

Certificate of Completion

Learners that satisfactorily complete the knowledge check are provided with a digital certificate of completion for this course module, and may use the completed course to satisfy Sales Management Association certification program requirements.

Course Fees and Requirements

There are no prerequisites for this course. Enrollment in SMA’s certification program is required. Learn more about certification and enroll here.

How to Enroll

• Use this link to enroll in the course.