Refocusing Sales Enablement Investments — On Sales Enablement

6 October 2014

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Sales enablement solutions – even successfully implemented ones – don’t always improve salesperson effectiveness. Instead, they improve Marketing’s ability to reliably deliver content into the hands of prospects and customers. Along the way, actual selling activity often gets lost.

Today’s savvy buyers have heightened expectations of your reps, often giving them just minutes to demonstrate value. Yet nearly 1/3 of enterprise sales reps – even those with extensive market and product training – arrive at sales calls unprepared to apply the information and context needed to drive buying decisions.

So how do firms properly enable that, and successfully apply their investments to actually influence reps’ behavior? This webinar helps sales enablement pros move beyond content management processes and share new approaches for knowledge reinforcement and behavior changes that are proven to enhance sales performance.

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