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“Today, the meaning of selling is helping [people]. It’s helping your customer accomplish an objective, tackle an issue, or fulfill a need.”  – Michael Bosworth, Selling Solutions. This could not be more true than in our current day scenario where companies all over the world are being forced to re-think...Read more
  Inquire about sponsorship of this event. Join thousands of leading practitioners in sales effectiveness, sales enablement, sales operations, and sales leadership at the Sales Management Association’s first online conference. This isn’t a conference planned as an in-person event and forced to go online. Instead, we’re crafting an online experience...Read more
Sales organizations know about change. They’ve operated in a context of quickening change for a decade. But that pales in comparison to what they’re taking on now. As the COVID-19 coronavirus crisis rages, sales forces are coping with cratering (or surging) demand, distracted or unreachable buyers, uncertain economic prospects, and...Read more
Sales leadership faces a once-in-a-generation challenge in responding to the COVID-19 coronavirus pandemic. Past crises are instructive for showing the way forward, and for suggesting management’s best course of action. Drawing on lessons from 9/11 and the Great Recession, this webcast offers a framework for optimizing leadership, management, and coaching...Read more

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