Sales Management Association’s Professional Certification for Business Development Representatives
Sales Management Association certifies selling skills for entry-level and early career sales professionals focused in outbound digital selling.
Our certifications recognize sellers demonstrating high skills levels in finding and developing prospects, prioritizing selling activity to maximize results, and managing full-cycle sales effort to include discovery, meeting management, demos, and closing opportunities.
Business Development Representative certification is available for groups and organizations, please contact us directly for currently available options at [email protected].
Ideal For
- Entry level and early-career professionals focused in outbound digital selling
- Current and aspiring Business Development Representatives, Sales Development Representatives, Inside Sales Representatives
- Any sales roles calling on cold-to-warm prospects
Learning Objectives, Expected Results
- Higher talk time
- Increased meeting close rate
- Higher meeting show rate
- Faster promotion to AE
- Increased confidence
- Better sales conversations
- More deals in pipeline
- Higher close rates
Core Topics
- Capturing new contacts
- Qualifying and categorizing leads
- Planning for prospecting
- Overcoming the “brushoff”
- Uncovering sales opportunity (Discovery 101)
A Verifiable and Immutable Blockchain Credential
Sales Management Association issues digitally verifiable credentials that assures the value of learners’ accomplishments and allows for a trusted, secure, and readily available record of success.
Using blockchain technology, credentials are completely immutable and can be easily shared on LinkedIn and other digital platforms. Should learners elect to share their credentials publicly, they can direct others to a third party site that securely displays the credential’s information as verified by the Sales Management Association.