Sales Management Association’s Professional Certification in Coaching Virtual Salespeople
Sales Management Association certifies coaching skills for managers focused in leading virtual sales teams. Offered in partnership with Factor 8, this program is designed to help managers coach better, lead stronger, and improve team performance faster.
The program includes five separate manager training courses, six live virtual sessions with role plays, group and individual feedback, and more.
Coaching Virtual Salespeople certification is offered by the Sales Management Association to participants who enroll through the SMA site. Participants also receive Factor 8’s certification.
Learning Objectives and Expected Results
- Learn a proven coaching framework that makes every meeting more effective
- Get expert 1:1 feedback so you know exactly what’s working (and what’s not)
- Build a manager process that increases win rates and gets more of your team to quota
Core Topics
- Foundational skills: Essential Manager Meetings, âOwn Your Dayâ
- Frameworks: The COACHN Model
- Coaching Interactions: Call Coaching 101, Call Coaching 201
- Practice and 1:1 Feedback: Call Coaching 301
A Verifiable and Immutable Blockchain Credential
Using blockchain technology, credentials are completely immutable and can be easily shared on LinkedIn and other digital platforms. Should learners elect to share their credentials publicly, they can direct others to a third party site that securely displays the credential’s information as verified by the Sales Management Association.

Program Fees
All program fees are subject to change. Current fees are shown below.
US$4,497.00
- Complete course of study for the Coaching Virtual Salespeople certification program.
- Includes a two year Individual membership (or extension) in the Sales Management Association.
- Verifiable credential registered with Sales Management Association.
Discounted Fees for Multiple Enrollees
Two to four managers
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US$4,029.00 each
Five or more managers
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US$3,500.00 each