Sales managers drive performance not by managing tasks, but by coaching behaviors. This expanded two-hour workshop introduces a proven model for equipping managers to balance leadership, coaching, and management. Participants will learn how to apply the proprietary GUIDE coaching framework within the Sales Excellence Model to deliver consistent, high-impact coaching conversations that build capability and accountability across their teams.
Key Takeaways:
- Why coaching is the manager’s most underused performance lever
- How the GUIDE framework elevates coaching effectiveness
- Practical methods for sustaining performance improvement through cadence and culture
- Exclusive access to Axiom’s Leadership & Coaching Learning Library for one year
This workshop earns credit toward The Sales Management Association's certifications in sales operations and sales management.
