Research First Look: SPM Platform Usage, Practices, and Impact

11 June 2026

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Join us for a first look at recently concluded research on sales performance management (SPM) platform usage and practices. This research gathers feedback from current clients of sales performance management (SPM) systems, identifying key issues related to these solutions’ offerings, capabilities, and effectiveness. Building on previous versions of SMA’s SPM research, this study updates vendor ratings, user satisfaction ratings, and practitioner insights into SPM platform value creation. These user ratings and complemented with input from three systems integrators, whose access to a broad client base and familiarity with leading systems offers keen insight into platform capabilities.

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