Sales Leadership’s First 90 Days

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September 29, 2026 | 2:00 PM - 3:00 PM Eastern US Time | Open session | Webcast

A new sales leader’s first 90 days represent a valuable window of opportunity. During this time, new leaders often have a mandate to implement new practices, and find an organization receptive to change. A new leader’s actions during this crucial period establish their credibility, standing, and prospects for long-term effectiveness.

This session offers practical guidance and a planning framework for a new sales leader’s first 90 days. It suggests how to organize and implement foundational practices that improve sales effectiveness, while establishing a durable vision of sales excellence and a clear set of objectives. Because many new sales leaders inherit a number — but not a coherent plan to achieve it — emphasis is given to clarifying sales proficiency, assessing current capabilities, and sharing a coherent, integrated approach to driving sales productivity.

Topics include

  • How to read the team you inherited before changing anything.
  • Separating activity from actual selling skill, and solving the right problem.
  • A simple, durable framework for sales proficiency.
  • Establishing Q1 investment priorities.
  • Reshaping the manager’s role as performance coach.
  • Leveraging AI as a proficiency multiplier.
  • The first 90 days: the one-page plan.
  • Measuring success.

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