SPM Platform Usage, Practices, and Impact

4 September 2026

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This research gathers feedback from current clients of sales performance management (SPM) systems, identifying key issues related to these solutions’ offerings, capabilities, and effectiveness. Building on previous versions of SMA’s SPM research, this study updates vendor ratings, user satisfaction ratings, and practitioner insights into SPM platform value creation. These user ratings and complemented with input from three systems integrators, whose access to a broad client base and familiarity with leading systems offers keen insight into platform capabilities.

Resources available on this research


Research First Look

Listen as we discuss our first look at recently concluded research. This webcast features initial research findings, expert commentary, and an interactive Q&A session with attendees.


Full Research Report

A comprehensive report of findings including executive summary, management recommendations, and detailed analysis.


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