Description

Sales compensation is often a business-to-business firms’ single largest marketing investment. Yet most sales compensation programs are not considered effective, according to our benchmarking research. in this comprehensive course, we offer insights, expert commentary, and research-based best practice guidance on multiple aspects of running an effective sales compensation program.

Topics and course modules address:

• The role of sales compensation in managing the sales force
• Preparing the organization for sales compensation change
• Fundamentals of sales compensation design
• Assessing sales compensation effectiveness
• Managing legal risk in sales compensation

Rolling enrollment allows learners to take this course at any time.

Course Format

This course includes a series of recorded modules and exercises delivered asynchronously and on-demand. This is an on-demand, self paced short course. There are brief knowledge checks throughout the modules in this course.

Certificate of Completion

Learners that satisfactorily complete this course’s knowledge checks are provided with a digital certificate of completion for this course module, and may use the completed course to satisfy Sales Management Association certification program requirements.

Course Fees and Requirements

There are no prerequisites for this course. Enrollment in SMA’s certification program is required. Learn more about certification and enroll here.

How to Enroll

• Use this link to enroll in the course.