Focusing Salesperson Coaching on Skill Improvement

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June 11, 2025 | 2:00 PM - 3:00 PM Eastern US Time | Open session | Webcast

Sales organizations consider coaching an important management role and a critical driver of sales force effectiveness, but few firms effectively coach salespeople. Many fail to elevate coaching among competing manager priorities, while others deliver training, performance feedback, or training, rather than true coaching.

This webcast focuses on skills coaching. It clarifies the important role of skills coaching over deal coaching, and offers frameworks for organizing effective approaches to skills coaching in the context of overall salesperson development.

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