Join us in Manhattan for a forum on incentive compensation effectiveness. This event features lunch, informative discussion panels, and short format workshops.
Attendance is limited to 30 senior leaders in sales operations, incentive compensation management, and sales force effectiveness. Lunch will be served. Please register early.
Optimizing Incentives to Drive Motivation, Performance, and Growth
Incentives directly impact organization performance and effectiveness, and few management decisions are more critical than those that shape incentive design and governance. Recent research suggests that management in most firms find their incentive programs ineffective, and their returns on incentive compensation investments unsatisfactory. (1)
How can organizations get incentives right?
This half-day leadership forum explores what sets top-performing sales incentive programs apart. Through recent research, expert insights, and best practices from leading business-to-business firms, we will examine:
- The key attributes of highly effective sales incentive programs
- Decision frameworks, operating benchmarks, and planning activities that drive success
- Technology tools that enhance incentive program management
Participants gain
- Research-driven insights into sales incentive compensation design and management
- Practical guides for assessing, designing, and implementing effective incentive programs
- A customized work plan outlining actionable steps to improve sales compensation effectiveness
- Networking opportunities with senior leaders in sales operations, incentive management, and commercial excellence
SMA Certification Recognition
Qualified attendees will be enrolled in the Sales Management Association’s Certified Sales Operations Professional (CSOP) program, earning four credit hours toward certification. Additional CSOP requirements can be completed through online courses and SMA events.
Note
(1) SMA research on Sales Compensation Program Effectiveness, 2022, N=59 large business-to-business sales organizations.
This session is free to join and open to the public. Become a basic member ($0), login, and return to this page to register.
