Sales enablement initiatives are often plagued with failure due to unclear objectives, misaligned stakeholders, or poor communication. These failures compromise the sales organization’s overall effectiveness, as sales enablement is crucial to meeting sales growth objectives.
This session details a model for ensuring the sustainable success of sales enablement initiatives and focuses on a three step framework that secures the right buy-in, the most important success metrics, and the right balance between long term and short term objectives. The session also addresses pitfalls common to underachieving enablement initiatives, while offering expert guidance on how to avoid them.
