Building a Sales Enablement Charter for 2018: Lessons from HubSpot

11 December 2017


Running headlong into the world of sales enablement? You're not alone. According to new research from CSO Insights, 59% of organizations surveyed now have a dedicated sales enablement function, a YOY increase of more than 26%. Another 8.5% cited plans to add this function in the next 12 months.

In this busy planning season, there's perhaps no better sustenance than hearing from a practitioner who has been there, done that, and has the results to show for it. If you're striving to define and implement a sales enablement strategy that's scalable, measurable, and aligned to your organization's most important business goals, this session is for you.

In our live interactive webcast, Ben Cotton, Senior Enablement Manager with HubSpot, shares:

  • The key components of a successful sales enablement program
  • The business mandate for sales enablement to share common goals, as well as revenue responsibility
  • HubSpots's own model for sales enablement success in a high-growth company
  • A step-by-step approach for building a 2018 sales enablement program plan
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