Would you rather have excellent salespeople with an average sales manager, or average salespeople with an excellent sales manager? Research suggests there is a clear answer - if your focus is on sustained high performance.
This webinar combines concepts and strategies from ZS Associates’ recent book, Building a Winning Sales Management Team: The Force Behind the Force, with Forum’s research and frameworks on leadership and sales effectiveness.
Join the discussion as we:
- Outline the sales manager’s three main roles
- Identify the leadership challenges of the first-line sales leader
- Provide a three step process for defining and implementing the right sales manager role at your organization
- Name the development priorities sales managers need to make the jump from salesperson to manager
Speakers: Andrew Shapiro, Vice President, Regional Sales Director at the Forum Corporation, and Tony Yeung, Associate Principal at ZS Associates.