What if not just what? you sell, but how? you sell is your most compelling competitive advantage? To answer that question (and many more?) an increasing number of companies are investing in sales enablement talent and technology as a means to increase team productivity, improve competitiveness, and ultimately, grow revenue. And with good reason -- the business of sales is as complex today as it's ever been.
But where the dollars flow, the metrics must follow, and many sales leaders, regardless of the maturity of their program, are struggling with how to assess ROI. In this live, interactive webcast, co-presented with the Sales Management Association, Jim Dickie of CSO Insights will share one model for calculating payback on sales enablement investments, including a preview of the latest benchmark data from the firm's soon-to-be-released 2017 Sales Performance Optimization Study.
