Case Study: Sales Enablement at Splunk

Apr 17, 2013

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Splunk (SPLK) is a leader in "big data," a fast-growing and quickly-evolving market. Splunk's recent IPO and impressive growth are due in no small part to its sales organization's speed and agility. Splunk supports its sales force with a sophisticated enablement strategy using playbooks designed to replicate their best sales tactics, alleviate gaps between company strategy and sales execution, and accelerate revenue growth. Presented by Splunk's Bart Fanelli, Senior Director of Global Field Operations, and Kym Wood, Director of Global Field Enablement, this webcast details Splunk's sales enablement approach, and provides key lessons, best practices, and essential ideas for B2B sales organizations.

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