As buyers demand more and better insights from supplier partners, the importance of content-based sales and marketing approaches has intensified. This webcast reveals emerging practices in sales organizations' use of content, and trends defining how effective organizations realize return on content investments.
Based on Qvidian's first edition of the Content Automation Trends Report, the session addresses:
- Leading industry trends
- Effective uses of content for various selling scenarios
- How organizations are creating valuable content with fewer resources
