Coaching salespeople improves their performance, and drives improved firm sales growth. Few managers would contest this assertion, and research, including our own, shows that firms investing in sales coaching outperform their peers. Nevertheless, coaching is inconsistently practiced, poorly delivered, and woefully supported by most firms. This webcast explores how emerging technologies can support coaching delivery, by making accessible data-driven insights, improved visibility into salesperson activities, and efficient delivery platforms for coaching content.
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