Aligning the sales and marketing function is a long-standing challenge. But it’s taken on greater urgency of late, as disruptive technology has changed what buyers expect from salespeople. In response, firms are re-thinking how best to sell and market, even restructuring responsibilities between sales and marketing departments, and implementing new collaborative approaches for reacting quickly to fast-changing markets.
Sales leaders must ensure their teams receive quality support from marketing, often in the form of content, collateral, leads, and intelligence. They must also make sure the sales organization communicates important customer insights to marketing, creating feedback that will influence marketing investments to best support productive selling.
This webcast explores emerging trends and best practices related to sales and marketing alignment from the sales leaders’ perspective, and includes a series of practical easily implementable ideas that can enhance the sales force’s collaborative relationship with marketing.
