How to Build Business Awareness and Drive Sales Productivity

1 May 2015

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If you're a sales leader, you understand how vital it is to improve sales productivity. Listen to this webinar in which Joe Galvin, Chief Research Officer of the MHI Research Institute, shares the latest data on productivity drivers that support sales leaders in making decisions about strategic investments to drive sales productivity, including:

  • The evolution of marketing's contribution to sales
  • Achieving a knowledge advantage: how technology enables collaboration
  • How organizations measure and address new hire time to performance

Insights shared in this webinar are based on data from the 2014 Sales Performance & Productivity Study. The 2014 results featured the theme Building Business Awareness. In this presentation, you will learn frameworks for addressing business awareness through operations, enablement, training and technology.

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