Implementing a Successful Coaching Program: Lessons from the Field

24 June 2013


At some point, most sales forces try to implement a coaching methodology. These programs typically attempt to improve coaching conversations between managers and sellers, and to realize sustainable sales performance improvement. Many fail.

So what could they have done differently to increase their odds of success

Join researcher and author Michelle Vazzana as she shares the failures, successes, and insights from three companies that recently implemented hugely successful sales coaching programs. Learn:

  • What they had tried in the past
  • What they did differently this time
  • The performance improvements they are realizing

Implementing a successful sales coaching program can be a “game changer,” as one of these companies characterized it. But only if you get it right…

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