Improving Sales Effectiveness by Turning B Salespeople into A Salespeople

15 August 2019


The sales force's success often depends upon its ability to improve the individual effectiveness of its salespeople. "B" performers - salespeople not yet performing at elite levels - but who are nevertheless proven contributors capable of improvement - represent the best and largest single opportunity to impact individual improvement.

This webcast explores approaches for transforming B players into A players as a means of driving overall sales force performance.

In this webcast, you'll learn:

  • How to identify the most important behaviors of top-performing reps
  • How to replicate successful behaviors, processes, and content across the sales organization
  • Key motivators for average-performing reps with potential
  • Ways to get more reps speaking like top-performing reps
  • The secret to replicating the attitudes of your top-performers
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