We all agree that sales and marketing alignment is critical. Companies that have the two teams working together reap the rewards. But the "lead-to-money" process isn't fully optimized without integrating Finance’s involvement.
This webcast outlines how an optimized lead-to-money processes combines the coordinated involvement of the Sales, Sales Operations, Marketing, and Finance departments in high-performing organizations. By aligning goals, effort, and support resources, firms can realize accelerated pipeline throughput, improved sales effectiveness, and increased productivity.
Topics include:
- Implementing improved lead generation strategies that increase lead quality.
- Quantifying opportunity and deploying sales resources against true territory potential, using enhanced analytical techniques.
- Training, enabling, and coaching sales teams throughout the sales cycle.
- Motivating salespeople to drive deals to closure through proper incentives.
