Social media is changing the way sales people interact with buyers and prospects. For sales managers, optimizing the sales organization’s social media utilization is an emerging priority. In this panel discussion, we ask two social media thought leaders to address sales leadership’s challenges and opportunities in managing social media engagement. Moderated by Sales Management Association Chairman Bob Kelly.
Panelists
- Barb Giamanco, Social Selling Strategist and Co-Author of The New Handshake: Sales Meets Social Media
- Koka Sexton, Senior Social Marketing Manager, LinkedIn