Leveraging Data to Drive Sales at LinkedIn

Aug 29, 2013


Like many companies experiencing hyper-growth, LinkedIn struggled to meet its sales teams’ reporting demands. Conventional business intelligence tools proved inadequate for team members, who were expected to make their own data-driven decisions. After recasting its analytics strategy, LinkedIn provided its decision makers with greatly improved visibility and insight, ultimately establishing its analytics strategy as a competitive differentiator. LinkedIn now supports thousands of team members with fast, scalable, and easily implemented data resources, and is taking its sales to the next level.


Learn how LinkedIn was able to deliver a sales analytics platform that:

  • Improved conversion rates, net profits and ROI
  • Significantly reduced costs
  • Increased the speed of analysis
  • Empowered sales team members to answer their own questions



James Raybould, Sales Insights Director at LinkedIn

Simon Zhang, Business Analytics Director at LinkedIn

This content is for Team, Corporate, Individual and Underwriter members only.
Log In Register

Become a member for breaking industry insights