Make the Numbers Talk: Using Advanced Analytics to Uncover the Hidden Story in Your Sales Data

23 March 2015

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Wall Street has punished your stock for missing your revenue estimates. Your CEO realized that your revenue actuals and forecasts were out of sync. FP&A had no time to course correct because your revenue models were a tangle of spreadsheets and disconnected apps. You lost time dumping sales data to spreadsheets and stitching them together every week for the sales forecast. It's definitely inefficient -- and it's also the typical approach to sales forecasting.

But there's a story within the sales data that can be discovered with the right approach and techniques.

Find out how Refinery29, the largest independent fashion and style website in the US, is applying advanced modeling to find the story hidden within its raw data. Discover how company Controller Pamela Stern is able to generate accurate forecasts, plan for a sales team that will double in 2015, and create a master dashboard to provide sales KPIs to the Chief Revenue Officer.

In this webcast, you will learn how to:

  • Leverage advanced modeling techniques to extract valuable insights
  • Eliminate wasteful and inefficient forecasting processes
  • Reduce quota and territory planning times
  • Provide an integrated view to key stakeholders
  • Generate on-the-fly analytics for actionable intelligence
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