Sales coaching remains a hot topic among sales effectiveness leaders. Our audience shows a persistent interest in sales coaching practice – the coaching approaches managers are using to affect meaningful change in their sales organizations. This research study examines sales managers’ practices, priorities, challenges, and impact areas related to sales coaching.
Research Focus
- Which sales coaching objectives represent the most important management priorities
- Where are managers focusing coaching efforts
- Where and how is sales coaching most impactful
- What obstacles prevent impactful sales coaching
