M&A activity is running at all-time highs, surpassing 4.5 trillion dollars in 2015. Cheap financing and the need to grow quickly helped drive this trend. Yet more than half of these transactions fail to deliver on promised returns. Optimizing the combined sales organizations resulting from corporate combinations remains a top management challenge.
This webcast details a structured, sequential process for success sales force integration. This approach retains customers that may be confused by the merger, retains salespeople that need to understand where they fit, and aligns an integrated business strategy with sales force objectives. The webcast includes illustrative case studies.
