Measuring Sales Coaching Success

2 October 2011

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Many sales organizations embrace coaching as an essential sales management role. With good reason: coaching's impact on sales force effectiveness and salesperson development has a tangible impact matched by few other management activities. Yet even those organizations that make sales coaching a priority sometimes struggle with how best to measure sales coaching effectiveness.

In this Sales Management Association webcast we examine Key Performance Indicators (KPIs) considered critical to successful coaching programs.

Topics:

  • Fundamentals of measuring sales coaching success
  • Holding management accountable for sales coaching results
  • Best practices for using coaching KPIs

Presented by Callidus Software's Curt Richtermeyer, and Wendy Reed, EVP The TAS Group.

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