Refocusing Sales Management’s Coaching Impact

14 March 2014

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Lots of companies consider sales coaching a priority – but few invest in it. Most sales managers consider themselves coaches – but few find time to truly coach salespeople. Why do these disparities persist, and what are their root causes? This webcast examines the real reasons managers don’t coach.

Topics include: establishing measures of coaching effectiveness, providing managers with information essential to productive coaching, assisting managers with specialized coaching communication skills, diagnosing salesperson skill gaps, and focusing salespeople on developmental activities.

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