Research Brief: Refocusing Sales Operations

21 December 2016


Focus areas for this research include:

  • Identifying how sales operations function drive efficiency in core responsibilities like reporting.
  • Measure the ideal and actual focus on strategic issues by sales operations departments.
  • Cataloging emerging and innovative practices contributing to sales operations' success in balancing tactical and strategic responsibilities.
  • Sales operations staffing approaches.
  • Structuring sales operations for maximum agility.
  • Planning process that help optimize sales ops' effectiveness.
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