Join us for our latest research insights on content investments and sales effectiveness. Sales and marketing organizations make a wide range of investments in content, collateral, presentation aides, and other tools to support effective selling. This research provides a survey of these various investments, quantifies their effectiveness, and identifies management’s best strategies for provisioning them. In this webcast, we'll provide a preliminary look at research findings before we finalize results in a comprehensive report. Joining us as a panelist is Christopher Faust, the Chief Marketing Officer at Qvidian, who will provide expert commentary on the research implications and participate in audience discussion.
High-level questions addressed in the study include:
- How much are sales organizations investing in sales collateral, informational tools used to facilitate buyer/seller interactions, and other content-related initiatives?
- How is content most effectively used at various stages of the sales process
- Which content or tools is most useful for face-to-face interactions between buyers and sellers
- How are organizations evaluating the effectiveness of content-related investments
- What improvement challenges are highest priority for sales organizations
